PRODUCT DESIGN LEADER

I build digital products and lead the teams behind them.

I build digital products and lead the teams behind them.

I build digital products and lead the teams behind them.

For 15+ years, I’ve led design for complex products whilst building high-performing teams and delivering business growth.

Explore selected work

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How I lead

How I lead

I set the right conditions for teams to deliver their best work by creating psychological safety, giving people ownership, and setting a high bar for craft.

01

Deep empathy

I care a lot about the people I work with, probably more than is strictly necessary. I want to know what makes someone tick, what gives them confidence and when they need support or a bit of a push.

02

Calm in the storm

When deadlines tighten, priorities change and the plan goes sideways I keep teams steady by staying calm, working out what actually matters, cutting through the noise and giving people a clear direction to move towards.

03

Empowered teams

I give people trust and real ownership, while staying close enough to help when things get messy. My role is to provide direction, context and support, then leave enough room for people to think, decide and stretch.

04

Close to the craft

I balance strategic leadership with a hands on approach, staying close to the product and the craft so that I can set a high standard and raise the bar when necessary. I also like to encourage teams to stay curious and be proactive, especially.

About

People-first leadership with a global perspective.

I’m Margot, a product design leader who finds joy in building, mentoring and coaching design teams to help them reach their full potential.

For the past 15+ years, I’ve worked in London and Amsterdam, shaping complex digital products for companies such as Decathlon, Farfetch, Browns Fashion and Jimmy Choo. I’ve worked across a wide range of international environments, from 10-person start-ups to global organisations with more than 100,000 employees, from luxury to sports, and from ecommerce to SaaS.

What gets me excited about design is the chance to solve new challenges every day, bringing business value, and ultimately impacting people's lives. I’m always trying to stay up to date with the industry and I genuinely believe the endless opportunities of AI make it the best time in history to be a designer.

When I’m not at work, you’ll find me on a train to visit my family in Paris, checking out a new exhibition at Foam or Huis Marseille, trying to beat my Goodreads challenge (15 out of 30 books so far this year!), or hosting a wine and cheese night at home with friends.

Margot Azoulay speaking at a product design conference

Experience

Decathlon — Senior Product Design Manager, Upper Funnel — 2024–Present

Farfetch — Product Design Manager — 2022–2024

Browns Fashion — UX Design Manager — 2019–2022

Earlier — Kurt Geiger, Carine Gilson, Tricouni, Jimmy Choo

View my full experience on LinkedIn ↗

View my full experience on LinkedIn

TESTIMONIALS

What colleagues say

“Margot’s strongest skills are people leadership and development; emotional intelligence and calm under pressure; creating structure and operational clarity; and building trusted partnerships across Design, Product and Engineering.

She is particularly strong at getting the best out of people. She creates trust, offers grounded coaching and helps people grow while keeping delivery moving. She brings stability in moments of ambiguity, and her ability to create clearer ways of working and align across counterparts has enabled both team performance and business impact.”

Constantine Gavrykov

Product Design Director,

Decathlon

“I was lucky enough to work under Margot for five years at Farfetch. I began working under her management as a Junior and grew immensely through her daily leadership and mentorship.

Margot has an innate ability to develop the people she manages. She communicates feedback clearly while allowing space for ownership, and creates a safe environment for growth. She listens, encourages upward feedback, and played a huge role in getting me to where I am today.”

Naomi Baxter

Senior Product Designer,

Farfetch

“Margot had a knack for elevating her team, guiding them to excel through a positive culture and effective mentoring. Her exceptional stakeholder-management skills, particularly with senior leadership, were pivotal to several project successes.

She communicates complex research, feedback and ideas clearly, and her persuasive presentations significantly influenced critical decisions—always prioritising the customer’s perspective.”

Mohammed Said

VP of Product,

Browns Fashion

“Margot transformed my working experience at Decathlon. She is extremely compassionate in the way she manages and works with her peers, showing empathy for people’s individual challenges and differences.

She is passionate about building a strong, stable and happy team, and that passion is contagious. Throughout the chaos of Decathlon, she remained calm and considered, thinking through situations logically and critically. She also has a real ability to look across the organisation and think strategically about the future.”

Holly Lincoln

Staff Product Designer,

Decathlon

“Margot excels at fostering a safe, inclusive environment where team members feel heard and respected. Her approachable and supportive demeanour encourages open dialogue and enables colleagues to confidently raise ideas or concerns.

Her strengths in inclusivity, structure and follow-through are increasingly matched by her capacity to empower others and co-drive strategic initiatives. She is a vital contributor to team health, strategic facilitation and cross-functional collaboration.”

Ataur Rahman

Staff User Researcher,

Decathlon

“Margot was an invaluable manager and mentor during the three years we worked together. She has a remarkable ability to balance positive reinforcement with constructive feedback, fostering an environment of continuous growth and improvement.

Her willingness to listen and genuine interest in the team’s wellbeing created a culture of transparency and collaboration. Her guidance played a pivotal role in my professional development, helping me acquire new skills and navigate challenges.”

Virginia Iglesias

Senior Product Designer,

Browns Fashion

“Whenever I’m struggling with how to approach a conversation or situation, Margot is my go-to person. We can have open and honest conversations, and she helps me reflect on how to move forward. She is a good listener and shares her perspective in a thoughtful way, without ever making me feel judged.

Margot also proactively brings people into the right conversations and approaches leadership with a “let’s make this a success together” attitude. Even in difficult situations, her responses remain balanced and calm, which helps keep the people around her grounded.”

Samantha Stroombergen

Content Design Manager,

Decathlon

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Get in touch

Connect on LinkedIn ↗

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